Let’s Reframe the Newsletter You’re probably thinking: "Newsletters? Who even opens those anymore?" And I get it. Writing emails can feel like a chore. You open your platform, stare at the blank screen, and immediately wonder if sending another email is just shouting into the void. But here’s what I think: The right newsletter isn’t just opened, it’s anticipated. And if you're a clinician trying to build connection, nurture leads, and stay top-of-mind in a way that doesn’t

You’ve probably heard the buzz: “Lead magnets are dead.” “No one wants another freebie.” “People don’t hand out their emails like they...

Hooked at Hello: Why Your First Line Matters More Than Your Hashtag Strategy Let’s just say it, the new commodity isn’t information....

Let’s talk about the moment every health pro has faced: you post something heartfelt, helpful, maybe even a little vulnerable and nothing...

So... What Even Is a Personal Brand? Everywhere you turn someone’s talking about personal branding . “You need to build your personal...

There’s a hot take floating around the digital marketing world right now: "Websites are out. Just use social." And hey, I get the...

You know what answer gives me life? “It depends.” Not because it’s vague. But because it’s true. We live in a world that loves a hot...

We need to have a heart-to-heart about social media, specifically, how health and wellness professionals are using it and what...

Dr. Kathleen Mahannah, ND, MSCP, came to me with a thriving practice, a clear clinical focus, and one powerful mission: to be known as the...

Let’s talk about that one health pro you follow who always seems to have it together . You know the one—every Monday it’s myth-busting,...

There’s a myth floating around that to market your practice well, you need to post constantly . Daily Reels. Three newsletters a week. A...

Let’s set the scene. It’s September. You’re back from summer vacation, pumpkin spice in hand, and ready to finally launch that offer...

When Amy and I first connected, she had 17 years of clinical wisdom, a thriving high-ticket virtual practice, and a reputation for...

There was a time when the patient journey was pretty straightforward. Someone heard your name from a friend, picked up the phone, and...

What do you do when you're already known for your thought leadership, have a wildly loyal following, and literally wrote the book on...

Let’s be real—Dr. Janice Wu didn’t need another cutesy leaf logo or a cookie-cutter “wellness green” color palette. She needed a brand...

Dr. Tasmin Wilhelm is one of those practitioners who  gets it . She’s been practicing for years, booked solid, running a busy...

Discover how Dr. Jen Corey used personal branding to create a cohesive, trust-building online presence. Learn how branded templates and visu

If you live in the Naturopathic Space, then you definitely know Dr. Sarah Vadeboncoeur @sarahvadeboncoeur And if you don’t….you need to!...

Linking It All Together Dr. Elaine Lewis is a Naturopathic Doctor and and all - around amazing practitioner. She has a strong focus in...