The Newsletter Dilemma: Why You Need One (Even If You Hate Writing Them)

Let’s Reframe the Newsletter

You’re probably thinking: "Newsletters? Who even opens those anymore?"

And I get it. Writing emails can feel like a chore. You open your platform, stare at the blank screen, and immediately wonder if sending another email is just shouting into the void.

But here’s what I think:

The right newsletter isn’t just opened, it’s anticipated.

And if you're a clinician trying to build connection, nurture leads, and stay top-of-mind in a way that doesn’t rely on the whims of Instagram’s algorithm… newsletters are your new best friend.

The Real Job of a Newsletter: Micro-Moments of Trust

Your newsletter isn’t about stuffing your readers' inboxes with sales pitches or long, formal updates.

It’s about creating consistent, low-pressure touchpoints that remind people:

• You’re still here

• You’re someone they can trust

• You’re the person they want to work with when they’re ready

  
  

Because here’s what most health professionals miss: 📧 Email is a controlled environment. Unlike social media, your email list is algorithm-proof. It’s a direct line to people who’ve already said, “Yes, I’m interested in what you do.”

What a Good Newsletter Can Do For You

✅ Keeps You Top-of-Mind

Someone might not need your service today; but when they do, guess who they’ll remember?

✅ Creates Connection, Not Just Clicks

Whether it’s a personal story, a quick tip, or a recent patient insight (HIPAA-safe, of course), this is where your audience gets to know you.

✅ Warms Up Future Clients

Before someone ever books, they want to feel like they know you. Regular emails give them that familiarity.

✅ Repurposes Your Existing Content

Already posted a great Reel? Break it down in your newsletter. Wrote a blog? Summarize it. You don’t have to start from scratch.

Don’t Overthink It: The Newsletter Formula That Works

Here’s a plug-and-play format to make newsletters feel less painful and more done in 20 minutes:

1. Hook (like your Instagram opening line)

2. Quick Story or Insight (1–2 mini paragraphs tops)

3. Helpful Tip or Resource (what can they apply or learn?)

4. CTA (freebie, booking, blog post, or even a “Hit reply and tell me if this hit home.”)

   
   

Short. Punchy. Easy to read. That’s the goal.

But What If You Still Hate Writing Them?

I hear you.

If writing feels like pulling teeth, or you’re stuck in “all or nothing” mode, consider:

• Reframing it as a voice note to a friend or a coffee chat

• Using past Instagram content as a base

• Use it to tell stories from your clinic or your life

• Outsourcing the writing (hi, that’s what we do)

• Creating a monthly rhythm, not a weekly pressure cooker

  
  

Your Newsletter Is Your Bridge

People aren’t ignoring you. They’re just not ready yet.

Your newsletter is what keeps helps bridge the gap before they decide to work with you.

So send the email.

You don' t need to be perfect . It’s about presence.

Need Help getting all things organized and consistent? Let's chat