Behind the Brand: Elevating Dr. Kathleen Mahannah’s Authority in Women’s Health

Dr. Kathleen Mahannah, ND, MSCP, came to me with a thriving practice, a clear clinical focus, and one powerful mission:

to be known as the authority in perimenopause and menopause care in Vancouver.

She wasn’t starting from scratch. In fact, Kathleen had already:

• Built a strong reputation in the local community

• Earned her Menopause Society Certification

• Developed a beautiful course to serve more women online

• And created a clean, patient-friendly website inside Patient Base

  
  

But like so many seasoned clinicians, she reached a point where her brand didn’t feel like it had grown with her.

“I want my digital presence to reflect the depth and clarity of how I show up in practice.”

Cue: her Pretty Brand Era.

Step One: Refine the Visual Identity

Kathleen’s existing brand had served her well, but the color palette, logo, and design elements were starting to feel flat and generic. She wanted something elevated, modern, and flexible enough to grow with her as she launches more digital offers.

Together, we built a refreshed brand that felt:

• Confident but not corporate

• Elegant without being stuffy

• Clinical with a human touch

  
  

We created:

• A new logo and submarks rooted in her professional identity

• A refined color palette that worked beautifully across both clinical and digital touchpoints

• Updated fonts and styling that made her feel proud to put her name on anything she shared

Step Two: Build Marketing Assets to Support Her Expertise

Kathleen wasn’t looking to become an “Influencer" she was focused on real-world tools that would help her show up with clarity and consistency, online and off.

Here’s what we created:

🎓 A Branded Presentation Deck

Designed for speaking engagements and public webinars because when you’re sharing evidence-based hormone guidance, your slides should look just as polished as your protocols.

📄 Updated Handouts + Templates

We gave her clinical handouts a makeover to match her new branding—bringing visual consistency to every part of the patient journey.

📥 Lead Magnet Refresh

She already had a great download, now it’s wrapped in design that actually matches the value inside.

👡Cohesive Instagram Template Back

So she can show up consistently & confidently without the burnout.

Why This Project Stood Out

What I loved about working with Kathleen? She had a clear vision from day one. She wasn’t looking for fluff or filler. She wanted assets that would work hard for her, and a brand that reflected the credibility she’d built through years of patient care and continuing education.

We kept it strategic, minimal, and scalable, so whether she’s launching her next course, revamping a webinar, or simply posting a new blog, she’s got a brand that meets her where she’s at.

Thinking of Refreshing Your Clinical Brand?

If your content is solid, your care is next-level, but your branding feels like it’s still stuck in 2018, it might be time.

✨ Want to show up with more clarity and confidence?✨ Need a brand that works across slides, downloads, social, and beyond? Let’s chat about your Pretty Brand Era.