Behind the Build: What Happens When a Smart, Savvy ND Says “I Know What I Need—I Just Don’t Have Time to Do It”

Dr. Tasmin Wilhelm is one of those practitioners who gets it.

She’s been practicing for years, booked solid, running a busy insurance-based clinic—and knew it was time to shift into something more aligned with the work she loves doing. Think: hormones, perimenopause, 35-45-year-old women trying to function while their bodies are doing the most.

She was ready to niche down, show up with authority, and finally start attracting more of her people.But like so many practitioners I talk to, she hit the classic wall:

“I know what I need… but I do not have the bandwidth to do all of this myself.”

Can we get an amen?

She didn’t need more ideas. She needed a system.

When we first chatted, Tasmin knew she needed:

• A website that didn’t just sit there collecting digital dust

• A lead magnet that made sense for her niche

• A way to capture and nurture emails

• A visual brand that didn’t feel like it was copy-pasted from a stock wellness site in 2014

• And a funnel that didn’t require her to turn into a tech wizard or content machine overnight

  
  

Basically? She needed everything—but built in a way that felt simple, strategic, and ready to evolve with her as her business grows.

Because the truth is, all of these pieces don’t exist in silos. They work together.Your lead magnet is useless without a website that introduces who you are.

Your email list won’t grow if you’re not capturing attention through social and driving traffic to a landing page.

And your brand can’t build trust if it’s inconsistent, generic, or confusing.

She didn’t want to keep sending people to a placeholder site. She didn’t want to duct tape together her digital presence. And she definitely didn’t want to burn out trying to DIY it all between patient visits.

So we built her the ecosystem she needed to grow.

We started with her brand—the visual identity, the voice, and the vibe. Nothing overcomplicated. Just simple, clean, strategic design and messaging that felt like her.

From there, we mapped out a full system that could do the heavy lifting for her:

• A 6-page website that spoke to her niche (and didn’t bore them to death)

• A lead magnet that was actually valuable and hyper-relevant to her perimenopausal audience

• A landing page and opt-in flow that didn’t require a second degree in email marketing

• A nurture sequence that made subscribers feel like they just pulled up a chair in her clinic

• And a plan to use it all without having to be online 24/7

  
  

Because that’s the point of all of this.To build a brand that works even when you’re off the clock.

The Bigger Picture

Tasmin didn’t need a logo for fun. She didn’t need a blog because someone told her she should have one. She needed a digital home that matched the quality of care she was already delivering behind the scenes.

She knew the kind of practice she wanted to build—but she also knew that building it alone would take her another year (and probably a handful of breakdowns along the way).

This is where so many smart, capable NDs get stuck.

You know your next move.

You know the patient you want to serve.

You even know what you need.

But the execution? That’s the mountain.

What We Actually Gave Her

Not just branding. Not just a funnel. Not just a website.

We gave her momentum.

Clarity.

And a system that works in the background so she can stay focused on the work that really matters.

Here’s what her new digital ecosystem includes:

• A Pretty Brand Era package with fonts, colors, and a logo that feels like her

• Guidance for her brand photoshoot so her content looks polished but still personal

• A 6-page website (Home, About, Services, Work With Me, Blog, Contact) built in PatientBase

• Strategic website copywriting written for her niche and ideal patient

• A custom lead magnet designed to attract women navigating perimenopause

• A landing page that seamlessly connects her freebie to her email list

• A 3-part email nurture sequence to build connection with new subscribers

• A blog for long form content that can support & feed her content system

• Set-up support and design flow that ties it all together

  
  

Every piece intentionally created to help her show up with less stress and more confidence.

Feeling like this might be your season too?

If you’ve been collecting screenshots of websites you love, stashing lead magnet ideas in your Notes app, and telling yourself you’ll “figure it out when things slow down”...

You don’t need to keep piecing this together.You need a system built around your expertise, your message, and your patients.

Let’s make that happen. Reach out to get started