Don’t Ghost Your Audience All Summer (And Then Expect to Sell in the Fall)

Let’s set the scene.

It’s September. You’re back from summer vacation, pumpkin spice in hand, and ready to finally launch that offer you’ve been working on.

But there’s a problem…

Your audience? Crickets.

No likes.

No clicks.

No sign-ups.

Why?

Because you ghosted them all summer.

And now they don’t remember who you are... let alone why they should trust you with their health and (money) .

Harsh? Maybe.

True? Absolutely.

If you want your audience to buy from you in September, they need to hear from you in July. That doesn’t mean you have to post daily or create complex content while sipping margaritas on the dock.

But you do need to stay on their radar.

Summer content doesn’t need to be intense. It just needs to be intentional.

Even a few posts a week can keep you top of mind.

What to Post Instead: Low-Lift Content Ideas That Still Build Connection

Here are some simple, scroll-friendly ways to stay visible without sacrificing your summer vibe:

1. Twitter-Style Carousels for Thought Leadership

✍ One punchy idea. One tip per slide. Done.

Great for busting myths, sharing hot takes, or dropping clinical insight in your niche. (Bonus: they’re easy to repurpose from blog content or emails.)

2. Memes + Relatable Posts

Everyone’s on vacation mode. So meet them there.

Make it funny. Make it real. A meme about SPF. A tweet about vacation constipation. A joke about “hydration” actually meaning iced coffee.

These posts keep you human and relatable and that builds trust.

3. Summer Photo Dump with a Wellness Twist

✨ “Here’s what I’ve been up to, plus a few ways I stayed grounded while unplugging.”

You’re not selling here—you’re storytelling.

Show your face. Share your rhythm. Invite them into the realness.

4. Natural First Aid Kit: Camping or Cottage Edition

What do you actually pack in your bag when you go off-grid?

Share your must-haves: electrolytes, homeopathics, herbs, sunscreen, bug spray, whatever’s in your go-bag.

Create a carousel, reel, or a story highlight for easy saves.

5. High-Protein Road Trip Snacks

Your audience is literally hungry for tips like this.

This could be a static post, a fridge photo dump, or a B-roll talking head.

(*Think: “What I packed for my 5-hour drive so I didn’t end up eating gas station gummies again…”)

6. “Ask Me Anything” Weekly Stories

Set it. Forget it. Use the question box.

Each week, take one FAQ and answer it casually in a story or mini-video. You’ve got the answers, they just need to hear them.

My Two Cents:

You don’t need to post every day.

You just need to stay in the mix.

Because when September hits, and you do have something to sell...You’ll already have their attention and their trust.

✨ Want to take social media completely off your to-do list this summer?

Let’s talk about our done-for-you Social Media Management options—so you can spend less time scheduling posts and more time swimming, hiking, or watering your tomatoes in peace.

Reach out now and let us handle the content while you soak up the sunshine.