FAQ

Questions NDs ask me.

The things that come up on almost every call. If yours isn't here, let's chat.

01

About the studio

What does Healthy AF* Co. do?

We're a marketing studio for naturopathic doctors and functional medicine practitioners. We do branding (the Pretty Brand Era), custom websites and social media management, and we make the Clinician Marketing Fix for clinicians who'd rather run their marketing themselves with AI.

What makes you different from other marketing agencies?

I'm a former ND, so we already speak the clinical language and know the advertising rules clinicians work under. We only work with clinicians, we keep our client list small on purpose, and nothing goes out without your OK.

Who do you work with?

Naturopathic doctors and functional medicine practitioners: evidence-informed clinicians, wherever they practise.

Do you only work with NDs in Ontario?

Nope. Everything happens online, so we work with clinicians all over.

02

Cost and timing

How much does social media management cost for an ND?

From $950 a month for 12 posts a month, up to $2,500 for full management with stories, comments and DMs. Niched designs you post yourself start at $850, one time.

How much does a brand or a website cost?

The Pretty Brand Era starts at $2,450 and takes about 6 weeks. A custom 5-page website starts at $5,500 and takes 8 to 12 weeks.

Is there a commitment?

Full social media management is 6 months. Branding, websites and niched designs are one-time projects.

03

AI, honestly

Can AI write content for my naturopathic practice?

Yes, if it's built on your voice and your clinical thinking, and you keep the judgment. That's what the Clinician Marketing Fix is: your own AI marketing team that plans your month with you and writes in your voice, so it sounds like you and not like everyone else using the same tools.

Do you use AI for client work?

Yes, for planning and first drafts, always built on your own voice and teaching. Then a human checks every piece, and you approve it before it posts.

04

Social media

What do I actually have to do each month?

One strategy call, and one read-through of the month's copy. Nothing posts until you've OK'd it.

Will it sound like me?

That's the whole job. We build your voice from how you talk in clinic and on calls, not from a tone questionnaire, and you can change anything that doesn't sound like you.

Do you do stories, comments and DMs?

In the Authority Era, yes. In Consistency and Growth, you keep those, so the conversations stay yours.

Which platforms?

Instagram first, with Facebook in every era. Growth and Authority add LinkedIn and TikTok.

05

Branding and websites

Is branding just logos and colours?

No. It's also how you sound, how your website and Instagram work together, and how you present your expertise, so you feel confident every time you post.

Do I need brand photos first?

No, but they help. We'll tell you which photos would get the most out of your new brand.

What platform do you build on?

Wix, Squarespace or Hivality, whichever suits your practice. Wix is our favourite for speed and search, and on all three you can edit your own blog and text without calling anyone.

Do you write the copy?

Yes, all of it, in your voice. You review the words before anything gets designed.

Will it show up on Google and ChatGPT?

Every page is set up for both from day one. Getting found still takes time and good content, and we'll show you what helps most.

Hmm, not on the list yet.

That's what the chat is for. Ask me anything, I've probably heard weirder.

Let's chat

The honest ones.

Can you guarantee I'll get new patients from social media?

Short answer: no.

And you should be skeptical of anyone who does. Social builds trust over time, and patients usually need to see you a few times before they book.

What if I hate social media?

That's OK.

It's common. The goal isn't to turn you into an influencer. Niched designs or full management mean you barely have to open the app.

Still wondering?

Bring it to the call. Here's what happens after you book.

  1. 01You pick a time for a 45-minute call.
  2. 02We talk about what's working, what's missing and what would help most.
  3. 03If it's a fit, you get a proposal within 24 hours, and we pick a start date.