Behind the Brand: Building Dr. Amy Hawkins' Digital Home

When Amy and I first connected, she had 17 years of clinical wisdom, a thriving high-ticket virtual practice, and a reputation for helping women untangle the chaos of midlife hormones.

But one thing was missing?

An online presence that reflected her expertise.

Her website was outdated.

Her Instagram was a ghost town.

She wasn’t short on ideas.

She was just maxed out on bandwidth.

So she reached out with a clear ask:

“I need the whole ecosystem off my plate.”

Phase One: Clarity + Confidence

We kicked things off with the Pretty Brand Era: a deep dive into Amy’s brand values, clinical vibe, and who she really wanted to reach.

What we built:

• A new logo and color palette with calming, coastal sophistication (think: North Carolina roots meet clinical clarity)

• A signature lead magnet

• Email funnel foundations built right inside Patient Base—so her tech stack actually works for her

  
  

Amy didn’t want to become an “Instagram doctor.”

She just wanted her digital presence to finally match her clinical authority.

Mission accepted.

Phase Two: A Website That Works

Next, we tackled the website—starting with message, then moving into visuals.

What we created:

• A Patient Base site that tells her story (and educates her ideal patient)

• Copy that mirrors her calm confidence and clinical precision

• Advised on getting new Branding photography that blends local beachy vibes with her unique care framework: The Hawkins Roadmap™

  
  

Her patients aren’t just asking, “What supplement should I take?”

They’re wondering, “Am I exhausted from motherhood… or is this perimenopause?”

And now? Her website actually answers that question.

What’s Next: Visibility, But Make It Sustainable

Once her digital home was set, we rolled into social media with a strategy built around her bandwidth and goals. Where we take her thought leadership and idea dump and create a social strategy around it.

→ Static posts, talking head reels and carousels that speak to overwhelmed, health-savvy women

→ Content that builds trust before the discovery call ever happens

No more digital disconnect.

No more tech overwhelm.

Just clear, confident content that mirrors her real-world expertise. Plus, we manage it all, so she doesn't have to.

Want to Create Your Own Digital Ecosystem?

Whether you’re in your 2nd year of practice or your 17th, your online brand should reflect your clinical authority.

✨ Want to take the whole ecosystem off your plate? Let’s build it—branding, website, lead magnet, funnels and all. Book your Clarity Call and let’s talk.