The "I'm 10 Years Behind" Myth: How One ND Stopped Waiting and Started Building

Lauren
Jan 21
3 min read

"I don't even have an email right now. I'm 10 years behind."

Dr. Brittany Burrows said this on our first call, and I could hear the weight of it, that familiar cocktail of overwhelm, embarrassment, and exhaustion that comes from knowing you should have done this already.

If you've ever felt that pit in your stomach when someone asks "What's your website?" and you have to mumble something about "working on it"...

This one's for you.

The Luxury of Not Needing To (Until You Do)

Here's the thing about Brittany: she wasn't starting from zero clinically.

Five years in practice. Working in a well-established clinic in Port Perry, Ontario. Patients loved her. The clinic handled all the marketing. Traffic flowed her way without her lifting a finger.

She didn't need a website.

Until she did.

Because at some point, you hit a ceiling when you're building on someone else's foundation.

She was diving into the Obesity and Metabolic Fellowship through Confident Clinician, leveling up her clinical expertise, positioning herself as an authority. She had visions of future opportunities. But when someone Googled her name? Nothing. Or worse, outdated remnants of a website she'd abandoned during the chaos of graduating into a pandemic.

The Real Problem Wasn't Tech (It Never Is

"I'm very naive with all this stuff," Brittany told me. "It becomes overwhelming."

But here's the truth: Brittany wasn't behind because she's not tech-savvy. She was behind because she hadn't needed to be, until now.

When you're in a clinic that drives traffic for you, you don't think about:

Domain hosting
Email integration
Lead magnets
Brand photography
Whether to use Wix or Squarespace

You just see patients. Which is what you went to school for.

But the moment you want to scale beyond that? The moment you want YOUR name to mean something?

That's when the gap between "I have ideas" and "I have no clue how to execute them" becomes suffocating.

What We Actually Built

The Pretty Brand Era: Your Visual Authority

Brittany had sort of a logo. One sage green color. Nothing she was attached to.

She said: "I do like green, but I'm not super attached to it."

Translation: "I grabbed something quick years ago and never revisited it."

We created:

Complete visual identity that reflects her practice
Refined color palette with actual depth
Custom logo suite with submarks
Brand fonts and patterns for consistency
Full brand guide so she never has to guess

The result? She looks like the established clinician she actually is.

The Website

Her five-page custom Wix website includes:

Homepage that speaks to HER patients, women dealing with metabolic health, thyroid, digestive issues
About page that positions her as someone who knows her shit
Working With Me that makes booking clear
Blog ready for SEO authority
Contact to meet patients where they are at

Every page written in her voice. Every word designed to move visitors from browsing to booking.

No stock photos. No template copy. No confusing navigation.

Just a clean, professional website that matches the caliber of care she provides.

The Moment Everything Shifted

"I need a website. I just need these things."

"I NEED."

She'd hit the point where the cost of NOT having it was higher than building it.

The cost of:

Feeling embarrassed when asked for her site
Missing opportunities
Not being taken seriously
Staying invisible when she's ready to be SEEN

She wasn't 10 years behind. She just hadn't needed it until her career trajectory demanded it.

“This was so much more than I expected. Lauren & her team made the entire process feel effortless, and I loved watching everything come together without having to stress about the tech or details.” - Dr. Brittany Burrows, ND

If This Sounds Familiar...

You've been practicing for years. Clinically solid. Patients love you. But your online presence is either non-existent or something you threw together in 2019.

You keep thinking: "I should really update my website."

And meanwhile, other practitioners (who aren't more talented than you) are getting speaking gigs, launching courses, building waitlists.

Not because they have more time. Because they stopped waiting.

You don't have to learn web design, understand hosting, write your own copy, guess at brand colors, or spend 47 hours in Canva.

You just have to invest in the infrastructure your next-level practice needs.