Behind the Scenes: How Personal Branding Brought Dr. Jen Corey’s Vision for Belly to Baby to Life

When it comes to healthcare, especially in such an intimate field like pregnancy and postpartum care, the way you present yourself online is more than just a pretty logo and a nice colour palette—it’s about building trust, connection, and conveying a message that resonates deeply with your target audience. Dr. Jen Corey ND, RMT, RAc founder of Belly to Baby, knew this. She wanted her brand to reflect the same care, empowerment, and confidence she instilled in her patients. That’s where our Pretty Brand Era came in, and we crafted a personal brand that brings her vision to life.

The Problem: Inconsistent Branding Undermines Connection

In today’s world, your online presence is often the first impression you make. But if that presence doesn’t align with the values and experiences you offer, potential clients might feel disconnected or unsure about choosing you. This is especially true for healthcare professionals, where trust is paramount. Dr. Jen Corey had a clear vision for her Belly to Baby brand: she wanted her patients to feel seen, heard, and empowered throughout their pregnancy journey. However, without a cohesive brand, this message could easily get lost in the noise of social media or be overshadowed by less personal, more generic content.

The challenge was clear: how do we create a personal brand that mirrors Dr. Jen’s ethos and makes potential patients feel confident that they’re in the right place for their care?

The Solution: Crafting a Personal Brand that Reflects Dr. Jen Corey’s Unique Approach

For Dr. Jen Corey, the goal wasn’t just about aesthetics—it was about creating a space that feels as comforting and empowering as her care. She envisioned a blend of cozy, traditional farmhouse charm with modern, boho elements. More than just a visual identity, this vibe had to speak directly to the emotional journey her patients go through—from preconception through postpartum.

Here’s how we brought her personal brand to life and made sure it resonated with her community.

1. Visual Branding That Feels Like Home

Dr. Jen wanted her Belly to Baby brand to evoke a sense of warmth and welcome, a place where patients feel safe, understood, and supported. To achieve this, we blended soft, neutral tones with modern farmhouse elements, creating a space that feels familiar yet fresh. Think cozy, boho details paired with sleek, contemporary touches—exactly the kind of environment that helps patients feel empowered and relaxed.

For Dr. Jen’s brand, we focused on using calming hues like soft greens, creams, and warm tones that convey a feeling of serenity. Each image, graphic, and font was chosen to reflect her philosophy of blending natural and modern approaches to pregnancy care.

2. Creating Plug-and-Play Social Media Assets

Once Dr. Jen’s visual branding was established, the next step was to make it easy for her to consistently create content without the stress of starting from scratch each time. We designed a set of custom, branded social media templates that she can use across IG— posts, carousels, reels & reel covers.

Now she has a library of pre-designed templates that are fully aligned with her brand. Whether she’s sharing tips for a healthy pregnancy or posting behind-the-scenes moments, all she has to do is plug in her content. The design is already taken care of, ensuring her posts are always cohesive and professional.

Actionable Steps to Implement Personal Branding in Your Practice

Ready to take your personal brand to the next level? Here’s how you can implement some of the strategies we used for Dr. Jen Corey:

1. Define Your Brand Vibe: Think about the emotional tone you want to convey. Are you aiming for calm and welcoming, or bold and energetic? Choose colors, fonts, and images that reflect this feeling.

2. Create Plug-and-Play Templates: Design or invest in branded templates that you can reuse for your most common content types. This will save time and keep your visuals consistent.

3. Incorporate Branding Photography: Use professional photos that highlight your approach to care and make your brand feel more personal and relatable.

4. Be Consistent Across Platforms: Ensure that your visual branding looks the same across all your platforms—from Instagram to your website—so your audience can easily recognize your content.

   
   

Final Thoughts: Personal Branding Builds Trust

For health professionals, personal branding is more than just aesthetics—it’s about conveying your expertise, values, and care in a way that resonates deeply with your patients. Dr. Jen Corey’s Belly to Baby brand exemplifies how personal branding can build trust, empower patients, and create a strong emotional connection. By focusing on authentic storytelling and a cohesive visual and verbal identity, you too can elevate your practice and connect with your ideal audience.

Feeling inspired? Let's start your Pretty Brand Era and create a brand that reflects the heart of your practice.