Behind the Brand: How We Built a Vibe-Forward Visual Identity for Dr. Janice Wu (Without the Uterus Logos)

Let’s be real—Dr. Janice Wu didn’t need another cutesy leaf logo or a cookie-cutter “wellness green” color palette.

She needed a brand that actually felt like her.

Janice is eight years deep into her naturopathic career, but 2024 marked a new chapter. She was moving from a busy clinic setting into a more intimate micro-practice inside a yoga studio, finally stepping into her own. The energy? Think calm confidence meets modern cool mom. She knew what she stood for—evidence-based hormone therapy, no judgment vibes, and realistic health for women in the messy middle of life. But her old branding (a rainbow kaleidoscope logo from 2017) wasn’t telling that story anymore.

So she came to us for a full Pretty Brand Era refresh.

What She Needed (and Knew It)

Dr. Janice didn’t need to be convinced that branding mattered. She was already clear: if she was going to show up consistently online, the visuals had to match the care she delivered in clinic—personal, polished, and powerful.

Her brand needed to reflect:

• A minimalist foundation, but with playful, saturated pops of color (because she’s fun, not fussy)

• A balance of clinical authority and approachable BFF energy

• A name that could flex with her future goals (enter: Bespoke Health)

  
  

This wasn’t about branding for branding’s sake. This was about creating trust at first glance—and helping Janice feel excited (not ick) when showing up on social or sending that email.

What We Created

With her vibe and values front and center, we built a brand suite that feels bold, bright, and unmistakably her:

🌀 A wordmark logo for Bespoke Health—playful script paired with clean sans-serif fonts

🎨 A color palette that balances softness with punch: pale lilac, ice blue, saturated raspberry, steel navy, and playful cornflower. It's feminine without being frilly, and modern without losing warmth.

📐 A brand board that balances minimalist whitespace with pops of personality

🎯 Visual direction rooted in her patient promise: personalized, heart-led, honest care

Why It Matters

When you’re a one-woman show in a crowded digital space, your brand is your first handshake. It sets the tone for trust before you ever say a word.

Branding like this does more than just look pretty:

• It helps you feel confident showing up online (even when you’re not in the mood)

• It makes content creation faster—because the vibe is already dialed in

• It ensures every post, blog, and newsletter has visual cohesion that builds recognition

  
  

Dr. Janice doesn’t have time for Canva chaos or design indecision. This brand is her shortcut to consistency.

And that’s what it’s all about—making the right things easy, so she can focus on what she does best: caring for women navigating hormones, burnout, and the very real challenges of modern womanhood.

Thinking about your own brand glow-up?The Pretty Brand Era is made for clinicians like you—smart, soulful, and ready to look as legit as your care actually is. Let's Chat