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the blog


The Newsletter Dilemma: Why You Need One (Even If You Hate Writing Them)
Let’s Reframe the Newsletter You’re probably thinking: "Newsletters? Who even opens those anymore?" And I get it. Writing emails can feel like a chore. You open your platform, stare at the blank screen, and immediately wonder if sending another  email is just shouting into the void. But here’s what I think: The right newsletter isn’t just opened, it’s anticipated. And if you're a clinician trying to build connection, nurture leads, and stay top-of-mind in a way that doesn’t  

Lauren 
2 min read


Don’t Let AI Make You Generic: Train It to Reflect Your Clinical Authority
Learn how to train AI tools like ChatGPT to sound like the expert you already are. Discover the You-First Framework that helps clinicians use AI ethically, authentically, and effectively in their content.

Lauren 
3 min read


When Your Branding Doesn’t Match Your Pricing: Why Patients Notice the Disconnect
Let’s talk about something no one teaches you in school, but everyone  feels when they land on your website or Instagram: Your visuals...

Lauren 
3 min read


Are Lead Magnets Dead? Why Clinicians Still Need Them (But Smarter)
You’ve probably heard the buzz: “Lead magnets are dead.” “No one wants another freebie.” “People don’t hand out their emails like they...

Lauren 
4 min read


What Is a Hook? The #1 Content Skill Every Health Pro Needs to Master in 2025
Hooked at Hello: Why Your First Line Matters More Than Your Hashtag Strategy Let’s just say it,  the new commodity isn’t information....

Lauren 
3 min read


The Invisible Part of the Patient Journey You’re Probably Ignoring
Let’s talk about the moment every health pro has faced: you post something heartfelt, helpful, maybe even a little vulnerable and nothing...

Lauren 
3 min read
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