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Dr. Janice Wu, ND

Eight years into practice and opening her own micro-practice, with a logo from 2017.

Scope: Pretty Brand Era
Practice: Bespoke Health
Result: A new name and brand

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A new practice name, a wordmark, a palette of lilac, ice blue, raspberry, navy and cornflower, and a brand board built for social.

A new name: Bespoke Health
Wordmark logo and palette
A brand board for every post

A brand that feels like her in clinic: calm, confident and a little bit playful.

Before

A new chapter. An old logo.

Janice was eight years into practice and moving from a busy clinic into her own micro-practice inside a yoga studio. She knew what she stood for: evidence-based hormone care, no judgment and realistic health for women in the messy middle of life.

Her rainbow kaleidoscope logo from 2017 wasn't telling that story anymore, and none of the versions she'd tried on her own felt right.

"I kind of want a whole new, fresh perspective and a fresh start."

What we built

A Pretty Brand Era with room to grow.

01
A name that flexes
Bespoke Health: a name that fits personalized care today and the offers she has planned next.
02
A wordmark and a palette
Playful script with clean sans-serif type, in pale lilac, ice blue, raspberry, steel navy and cornflower.
03
A brand board for every post
Whitespace with pops of personality, so her posts, blogs and emails look like her without starting from scratch.