Lauren lying back, holding her phone over her face
For NDs who know they should be posting

You didn't become a doctor to write Instagram captions.

You're already wearing twelve hats in your practice. This one can be ours.

Reel by Dr. Jaclyn Smeaton, ND
Dr. Jaclyn Smeaton, ND · Reel
Static by Dr. Briana Botsford, ND
Dr. Briana Botsford, ND · Static
Reel by Dr. Megan Bernard, ND
Dr. Megan Bernard, ND · Reel
Static by Dr. Cobi Slater
Dr. Cobi Slater · Static
Static by Dr. Irena Bergmann, ND
Dr. Irena Bergmann, ND · Static
Reel by Sara Kinnon
Sara Kinnon · Reel
Carousel by Dr. Brittany Schamerhorn, ND
Dr. Brittany Schamerhorn, ND · Carousel
Reel by Dr. Janice Wu, ND
Dr. Janice Wu, ND · Reel
Reel by Dr. Briana Botsford, ND
Dr. Briana Botsford, ND · Reel
Carousel by Ivy Health Clinic
Ivy Health Clinic · Carousel
Reel by PHC
PHC · Reel
Static by Morgan Knull
Morgan Knull · Static
Carousel by Dr. Melissa Glover, ND
Dr. Melissa Glover, ND · Carousel
Reel by Nicole Panethere
Nicole Panethere · Reel
Carousel by Dr. Jessie Short
Dr. Jessie Short · Carousel
Carousel by Dr. Jaclyn Smeaton, ND
Dr. Jaclyn Smeaton, ND · Carousel
Reel by Morgan Knull
Morgan Knull · Reel
Carousel by Dr. Irena Bergmann, ND
Dr. Irena Bergmann, ND · Carousel
Carousel by Dr. Brittany Schamerhorn, ND
Dr. Brittany Schamerhorn, ND · Carousel
Carousel by Sara Kinnon
Sara Kinnon · Carousel
Reel by PHC
PHC · Reel
Carousel by Dr. Melissa Glover, ND
Dr. Melissa Glover, ND · Carousel
Carousel by Dr. Jaclyn Smeaton, ND
Dr. Jaclyn Smeaton, ND · Carousel
Reel by Nicole Panethere
Nicole Panethere · Reel
Reel by Sara Kinnon
Sara Kinnon · Reel
Reel by Dr. Jessie Short
Dr. Jessie Short · Reel

Content is the easiest thing to push to the back burner.

Patient care has deadlines. Charting has deadlines. Lab review has deadlines. Content has a vague plan to sit down and do it in between patients on a Tuesday.

So it slides. Or you open Canva, get frustrated and close the laptop. Then it's been three weeks, and last week you said something to a patient that landed, you could see it land, and you thought, I should post that.

Here's what it looks like when someone else carries the social media mental load (because let's face it, that shit is heavy).

Lauren's hands on her phone
The work

Ideas that start as something said in clinic.

Reel by Dr. Jaclyn Smeaton, ND
Dr. Jaclyn Smeaton, ND · Reel
Static by Dr. Cobi Slater
Dr. Cobi Slater · Static
Carousel by Dr. Brittany Schamerhorn, ND
Dr. Brittany Schamerhorn, ND · Carousel
Carousel by Ivy Health Clinic
Ivy Health Clinic · Carousel
Carousel by Dr. Melissa Glover, ND
Dr. Melissa Glover, ND · Carousel
Carousel by Dr. Jaclyn Smeaton, ND
Dr. Jaclyn Smeaton, ND · Carousel
Carousel by Dr. Brittany Schamerhorn, ND
Dr. Brittany Schamerhorn, ND · Carousel
Carousel by Dr. Melissa Glover, ND
Dr. Melissa Glover, ND · Carousel
Reel by Sara Kinnon
Sara Kinnon · Reel
Static by Dr. Briana Botsford, ND
Dr. Briana Botsford, ND · Static
Static by Dr. Irena Bergmann, ND
Dr. Irena Bergmann, ND · Static
Reel by Dr. Janice Wu, ND
Dr. Janice Wu, ND · Reel
Reel by PHC
PHC · Reel
Reel by Nicole Panethere
Nicole Panethere · Reel
Reel by Morgan Knull
Morgan Knull · Reel
Carousel by Sara Kinnon
Sara Kinnon · Carousel
Carousel by Dr. Jaclyn Smeaton, ND
Dr. Jaclyn Smeaton, ND · Carousel
Reel by Dr. Jessie Short
Dr. Jessie Short · Reel
Reel by Dr. Megan Bernard, ND
Dr. Megan Bernard, ND · Reel
Reel by Sara Kinnon
Sara Kinnon · Reel
Reel by Dr. Briana Botsford, ND
Dr. Briana Botsford, ND · Reel
Static by Morgan Knull
Morgan Knull · Static
Carousel by Dr. Jessie Short
Dr. Jessie Short · Carousel
Carousel by Dr. Irena Bergmann, ND
Dr. Irena Bergmann, ND · Carousel
Reel by PHC
PHC · Reel
Reel by Nicole Panethere
Nicole Panethere · Reel

Reels, carousels and quote posts, written from the way each clinician already teaches.

Two ways to work together

Full management

We handle the strategy, writing, design, reels, scheduling and posting, all built from your voice and the way you actually talk to patients.

See the Eras

Niched designs

You post it. We design it. Thirty pieces made for your niche and your brand (15 statics, 5 carousels, 5 reels and 5 reel covers), delivered as a Canva library you keep. Just drop in your caption and hit post.

From $850, one time

Get the niched designs
How it works

One call, one read, then it posts.

Learn.

We learn how you talk

A deep dive into your brand, your patients and the way you explain things in clinic, so nothing we make sounds like it belongs to someone else.

Plan.

One strategy call a month

What's grinding your gears, what walked into clinic this week, the case that changed your mind about something. Your month gets built from that, and you leave knowing exactly what's coming and why.

Post.

We make it and post it

Every caption, carousel and reel, written to sound like you walked into the room and said it yourself. You give it one read, OK it, and it's off your should list for the month. No writing, no Canva, no opening the app.

Watch it change

Same clinician. One looks like a brand.

Her old feed sits there for a beat, then flips to the one we built, post by post. Pick a clinician to watch it again.

Instagram
Then
Then: September 2025
In their words

They stopped writing captions.

Dr. Brittany Schamerhorn, NDIvy Health Clinic"Seriously, somehow you got everything perfectly. You literally stole my brain and put it into posts!"
WebsiteSocial media
Dr. Brittany Schamerhorn, ND
135,847views in
six months
12.95%engagement
Dr. Jaclyn Smeaton, NDFertility and menopause

Her teaching, out of her head and onto her feed.

Social media
Dr. Jaclyn Smeaton, ND
562Kviews in
3 months
7,578new
followers
Dr. Megan Bernard, NDFlourish After Cancer"I could never stay consistent with Reels because I genuinely hated making them... For the first time, consistency actually feels doable."
Social media
Dr. Megan Bernard, ND
1.4Mviews in
30 days
Meghan WalkerClinician Business Labs"Lauren completely changed how we approach social media. She's creative, strategic, and always on top of what's working... her ad creative has delivered clear, measurable ROI."
Social mediaAdsFunnels
Meghan Walker
Dr. Cobi SlaterFunctional Medicine Doctor · Essential Health Natural Wellness Clinic"Can I say swoon? I literally called my staff and said, 'Oh my God, look at this.' We're all swooning over the content."
Social media
Dr. Cobi Slater
+122%shares
19.6%engagement,
up from 13%
Pricing

Choose your Era.

Your Consistency Era

from$950 /month

A reliable presence without starting from scratch every week. 12 posts a month: 2 talking-head reels, 4 carousels and 6 statics, with captions written for you, scheduled and posted. Instagram, plus Facebook.

Your Growth Era

from$1,650 /month

Everything in Consistency, plus 4 text-over-B-roll reels (16 posts a month), shared to LinkedIn and TikTok too, and email replies within 24 hours.

Your Authority Era

from$2,500 /month

20 posts a month, 10 stories a week, and we look after your comments and DMs, so you can stay fully hands-off.

Rome wasn't built in a month, and neither is a killer content strategy. Full management is a 6-month commitment.

Let's chat

Questions

What do I actually have to do each month?

One strategy call, and one read-through of the month's copy. Nothing posts until you've OK'd it.

Will it sound like me?

That's the whole job. We build your voice from how you talk in clinic and on calls, not from a tone questionnaire, and you can change anything that doesn't sound like you.

Can you guarantee I'll get new patients from social media?

Short answer: no, and you should be skeptical of anyone who does. What we can tell you is what usually happens: the first couple of months build consistency and trust, months three and four bring more engagement and DMs, and by months five and six patients start mentioning specific posts when they book.

Do you do stories, comments and DMs?

In the Authority Era, yes. In Consistency and Growth, you keep those, so the conversations stay yours.

Which platforms?

Instagram first, with Facebook in every era. Growth and Authority add LinkedIn and TikTok.

Want someone else to carry it?