



Dr. Janice Wu, ND
Bespoke HealthA Pretty Brand Era refresh for her new micro-practice, eight years in.
Read the brand storyBranding isn't just colour palettes and pretty posts. It's how a patient decides you're the real deal before she's read a word.













But when you open Canva or look at your website, it just doesn't feel like you.
Your colours shift based on your mood. Your fonts change weekly. Your Instagram grid? A grab bag of one-offs that don't really match.
It's not that you don't care. You care too much.
"I just picked whatever font felt good that day."
"Now I have a system that saves me hours and actually looks cohesive."




A Pretty Brand Era refresh for her new micro-practice, eight years in.
Read the brand story



A new brand and website to match the authority he'd already built.
Read the brand story



A rebrand for a genetics coaching business that had doubled twice in nine months.
Read the brand story



Pretty Brand Era is a complete brand identity for naturopathic doctors and functional medicine practitioners: a custom logo and submarks, colours, fonts, patterns, a brand guide and a ready-to-use Canva Brand Hub. From $2,450, in about 6 weeks.
Add-on: a custom 5-page lead magnet, $300
Let's chatA questionnaire and a call about how you want people to feel when they find you. Fun and playful? Clean and minimal? Calm and serene?
A mood board and visual direction for you to react to, before anything gets designed.
The full identity, your guide and your Canva Brand Hub, with one round of revisions. About 6 weeks start to finish.

"She turned something I had been dreading into an easy and fun experience with a really quick turnaround time."
Dr. Laurie Alpert, ND (MSCP, NCMP)
No. It's also how you sound, how your website and Instagram work together, and how you present your expertise, so you feel confident every time you post.
One round, after you've already picked the direction from the mood board, so it's rarely needed.
No, but they help. We'll tell you which photos would get the most out of your new brand.
Yes. Plenty of clients pair the Pretty Brand Era with a Custom Website.