Pretty Brand Era

Pretty alone isn't enough. But it's a damn good start.

Branding isn't just colour palettes and pretty posts. It's how a patient decides you're the real deal before she's read a word.

Lauren sketching a mood board on her iPad
MoodPaletteLogo

You've got the ideas and the expertise.

But when you open Canva or look at your website, it just doesn't feel like you.

Your colours shift based on your mood. Your fonts change weekly. Your Instagram grid? A grab bag of one-offs that don't really match.

It's not that you don't care. You care too much.

Before
"I just picked whatever font felt good that day."
After
"Now I have a system that saves me hours and actually looks cohesive."
The work

Four clinicians, four very different brands.

Dr. Janice Wu, ND
#FAF9F7#F8BFE0#BBDCFF#F54C75#A0C5EA#12313D
Finished piece for Dr. Janice Wu, ND

Dr. Janice Wu, ND

Bespoke Health

A Pretty Brand Era refresh for her new micro-practice, eight years in.

Read the brand story
Dr. Eric Balcavage
#F4F2EE#DC8D53#925D4D#8EBDCB#2A4257
Finished piece for Dr. Eric Balcavage

Dr. Eric Balcavage

thyroid

A new brand and website to match the authority he'd already built.

Read the brand story
Morgan Knull
#FAF7F2#E7D5EA#DDFF00#B5AFA8#2F3B47#1F1F1F
Finished piece for Morgan Knull

Morgan Knull

Feed Your Genes

A rebrand for a genetics coaching business that had doubled twice in nine months.

Read the brand story
Dr. Kathleen Mahannah, ND
#F8F3EF#D37556#DFAF62#84A491#1F4136
Finished piece for Dr. Kathleen Mahannah, ND

Dr. Kathleen Mahannah, ND

women's health and perimenopausal care

A new brand identity.

See the project
What you get

A brand you'll recognise in Canva.

Pretty Brand Era is a complete brand identity for naturopathic doctors and functional medicine practitioners: a custom logo and submarks, colours, fonts, patterns, a brand guide and a ready-to-use Canva Brand Hub. From $2,450, in about 6 weeks.

  1. 01A custom logo, submarks and brand icons
  2. 02Your colour palette and font pairings
  3. 03Patterns and visual direction
  4. 04A mood board and brand kit
  5. 05A personalized brand guide, so the next thing you make still looks like you
  6. 06A Canva Brand Hub with everything loaded, plus some quick-start Instagram graphics to get you posting tomorrow

Add-on: a custom 5-page lead magnet, $300

Let's chat
How it works

Six weeks, three steps.

Vibe.

Your brand vibe

A questionnaire and a call about how you want people to feel when they find you. Fun and playful? Clean and minimal? Calm and serene?

Direction.

Your direction

A mood board and visual direction for you to react to, before anything gets designed.

Ready.

Your brand, ready to use

The full identity, your guide and your Canva Brand Hub, with one round of revisions. About 6 weeks start to finish.

Dr. Laurie Alpert, ND
"She turned something I had been dreading into an easy and fun experience with a really quick turnaround time."

Dr. Laurie Alpert, ND (MSCP, NCMP)

Questions

Is branding just logos and colours?

No. It's also how you sound, how your website and Instagram work together, and how you present your expertise, so you feel confident every time you post.

How many revisions do I get?

One round, after you've already picked the direction from the mood board, so it's rarely needed.

Do I need brand photos first?

No, but they help. We'll tell you which photos would get the most out of your new brand.

Can you do my website too?

Yes. Plenty of clients pair the Pretty Brand Era with a Custom Website.

Your care is high-quality. Your brand should be too.