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Dr. Amy Hawkins, ND

Seventeen years of clinical wisdom and a thriving virtual practice, with a feed that had gone quiet.

Scope: Brand · Website · Social
Specialty: Midlife hormones
Result: The whole ecosystem, handled

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A new logo and coastal palette, a Patient Base website built around The Hawkins Roadmap, and a feed made for her.

New logo and palette
Patient Base website and lead magnet
Social media made for her

Brand, website and social built as one ecosystem, so her online presence matches her clinical authority.

Before

A full practice. A quiet feed.

Amy had 17 years in practice, a high-ticket virtual practice and a reputation for helping women untangle midlife hormones. Almost every patient came by word of mouth.

Her website was out of date and her Instagram had gone quiet. She wasn't short on ideas, only on bandwidth, and she wanted the whole thing handled.

"I need the whole ecosystem off my plate."

What we built

One ecosystem, built in three phases.

01
A Pretty Brand Era
A new logo and a calm, coastal palette with North Carolina roots, plus a signature lead magnet and email foundations.
02
A website that teaches
A Patient Base site in her calm, precise voice that answers what her patients are really asking: is this exhaustion, or is this perimenopause?
03
Social, made for her
Statics, talking-head Reels and carousels built from her thought leadership, then managed for her.

"You've given me an amazing foundation and removed the fear and hesitation from showing up in a much bigger way both on my website and on social media."
Dr. Amy Hawkins, NDRead her whole story on the blog →