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Morgan Knull

A genetics coach who doubled her business twice in nine months, with a brand she'd outgrown.

Scope: Pretty Brand Era · Social media
Business: Feed Your Genes
Result: 95K views in 90 days

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95Kviews in her first 90 days, with a 17.06% engagement rate

17.06% engagement, against a 1 to 3% average
16 posts a month
About 30 minutes of her time

A brand that can hold her growth and a feed that runs without her, so she can build the business instead of working in it.

Before

A booming business. A brand from seven years ago.

Morgan had doubled her sales, then doubled them again. She was bringing on associates and running practitioner cohorts, and clients were coming faster than she could see them.

Her logo was seven years old: a helix and a carrot, and she doesn't even like carrots. Her Instagram happened whenever she found a spare minute, with 30 ideas sitting in a folder and nobody to make them.

"I need to get stuff done. I don't have time to do the work."

What we built

A new brand, then a feed that runs itself.

01
A Pretty Brand Era refresh
A clean Feed Your Genes logo suite, a confident palette and fonts, a full brand guide and a Canva hub.
02
One strategy session a month
We brainstorm together, then build 16 posts across Reels, carousels and statics.
03
About 30 minutes of her time
She films two or three talking heads a month and approves the rest in one sitting.

Read her whole story on the blog →