

Dr. Janice Wu, ND
Bespoke HealthA Pretty Brand Era refresh for her new micro-practice, eight years in.
See her story →Known for perimenopause care in Vancouver, with a brand that hadn't grown with her.
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A refreshed logo and palette, a presentation deck, clinical handouts, a lead magnet and Instagram templates, all in one brand.
One polished brand across her slides, handouts and downloads, as clear as the care she gives.
Kathleen had a thriving practice, her Menopause Society certification, a course for women online and a clean, patient-friendly website. Her goal was to be known as the authority in perimenopause and menopause care in Vancouver.
Her brand had served her well, but the colours and logo were starting to feel generic, and building slides in Canva took time she would rather spend with patients.
"I want my digital presence to reflect the depth and clarity of how I show up in practice."

A new logo and submarks, a refined palette and updated fonts: confident, elegant and clinical with a human touch.
A branded presentation deck for talks and webinars, and clinical handouts restyled to match.
Her existing download, redesigned to match the value inside, plus Instagram templates so she can post with less effort.