← All workCase study

Dr. Midori Barker, ND

A Thunder Bay naturopathic doctor who only posted when she wasn't busy, and was ready to delete Instagram.

Scope: Social media
Specialty: Hormones, fertility and acupuncture
Result: Views up 112% in 60 days

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2.1×the views in her first 60 days of posting, with under 1,000 followers

New followers showing up in her schedule
Instagram went from zero to 4% of her website traffic
Engagement rate up from 18.6% to 23.7%

A feed that sounds like her clinic, posted every week, so the women in Thunder Bay who need her find her before they need her.

Before

A good practice. A feed that only ran when she was slow.

Midori knew Instagram worked. Every time she posted, she saw bookings. Then the bookings filled her week, the posting stopped, and the cycle started over.

The ideas were never the problem. She had a notes app full of them. Sitting down to write and design every post was the part she dreaded, and it always lost to a full day of patients.

What we built

A feed built from how she practises.

01
One strategy session a month
She talks through what she is seeing in clinic. We turn it into 12 posts on iron, cycles, fertility prep and the nervous system.
02
Made and posted for her
Her branding, her voice, her captions. She approves the month once and it goes out every week, whether or not her schedule is full.
03
No quick fixes, ever
Zero supplement posts and no trends. The boring basics, explained the way she explains them to patients.

"I find that Instagram actually converts quite well. I'll have new followers and then I'll see them in my schedule."
Dr. Midori Barker, ND · Thunder BayRead her whole story on the blog →