← All work Case study

Dr. Megan Bernard, ND

A cancer-focused naturopathic doctor with a busy global practice and no time to make Reels.

Scope: Social media · Reels
Specialty: Cancer care
Result: 1.4M views in 30 days

1.4Mviews across her account in one month, once the Reels went out every week

Reach without dancing, pointing or trend-hopping
Consistency without content burnout
Time back for her business, not her feed

Reels that sound like her, made and posted for her, so her cancer care teaching reaches the right people without costing her evenings.

Before

A full practice. A feed that had stalled.

Megan wasn't short on patients. Her practice was growing worldwide, with a team of coaches, and she was stepping into the CEO seat.

Her feed was doing fine, but it had stopped growing. A VA and a posting company were covering it, Reels kept slipping because they took so long to make, and she rewrote most of the captions herself.

"They just plugged things into ChatGPT and it didn't work for my niche."

What we built

One simple system that got seen.

01
Reels planned around her niche
Every month, built from how she explains cancer care in clinic. No templates, no trends.
02
Made and posted for her
On her account, in her voice, so she never edits a video at night.
03
A rhythm that doesn't need her
Steady posting week after week, whether or not she has a spare minute.

"I could never stay consistent with Reels because I genuinely hated making them... For the first time, consistency actually feels doable."
Dr. Megan Bernard, ND · Flourish After Cancer