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Dr. Cobi Slater, PhD, DNM

A functional medicine doctor 21 years in practice, with a feed that had stopped sounding like her.

Scope: Social media · Video
Specialty: Functional medicine
Result: 19.6% engagement

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+122%more shares a month, once her own clinical thinking was on the feed

Engagement up from 13% to 19.6%
21 Reels in four months, up from one
78% of posts hit or beat their benchmark

Her clinical thinking, in her words and on camera, so the feed sounds like the doctor her patients meet.

Before

A full clinic. A feed that wasn't her anymore.

Cobi has 21 years in practice: a clinic, an online dispensary, a real patient base and her first associate, booked into the next quarter.

Someone reliable had run her social for years, turning newsletters into posts and putting old ones back up. Accurate and consistent, and missing what she actually believes. She wanted to be on camera too, and didn't know where to start.

"The five-years-ago me practitioner is not the today me practitioner."

What we built

Her thinking, finally on screen.

01
A monthly strategy session
What walked into clinic this week, what's bugging her, the case that changed her mind. That's the raw material.
02
A new mix of formats
Talking heads so people hear her think, text over B-roll, carousels for readers and statics for scrollers.
03
Written in her clinical voice
Root cause, and labs that look normal while the body says otherwise. Her framing, in every post.

"Can I say swoon? I literally called my staff and said, 'Oh my God, look at this.' We're all swooning over the content."
Dr. Cobi Slater, PhD, DNM · Essential Health Natural Wellness ClinicRead her whole story on the blog →