Dr. Tasmin Wilhelm, ND
women's health, metabolism and perimenopauseWebsite, brand and niched designs.
See her story →← All workCase study
Dr. Eric Balcavage
He wrote the book on thyroid health. His website was still stuck in 2017.
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A new brand and an 8-page website, built around his State, Load, Support method.
- Custom logo and brand identity
- 8-page Patient Base website
- Website copy in his own voice
A brand as sharp as his message, and a website that finally sounds like him.
Before
Known for his work. Hidden by his website.
Dr. Eric had a book on thyroid health, a loyal following and a reputation for thought leadership. His people weren't the newly diagnosed. They were in what he calls thyroid purgatory: told they're optimized while their bodies say otherwise.
Online, he wasn't speaking to them the way he did on podcasts and in his practice. His site still carried his old clinic branding, and his look and message changed from one platform to the next.
What we built
A brand ecosystem built around his method.
- 01
A Pretty Brand Era rebrand
A strategy session on his voice, values and look, then a custom logo and identity: classic, minimal and never boring.
- 02
An 8-page Patient Base website
Laid out to walk visitors through State, Load, Support, so they recognize themselves before they book.
- 03
Copy in his voice
Straight-talking and no fluff, the way he already speaks to his patients.
More like this
See every client →More brands we've built.
Dr. Janice Wu, ND
Bespoke HealthA Pretty Brand Era refresh for her new micro-practice, eight years in.
See her story →
Dr. Kate Hadfield, ND
Calgary · women's healthA site for her women's health practice that says it plainly: clear answers, guided by labs, not guesswork.
See her story →