
Dr. Kate Ferguson, ND
Waterloo · women's hormonesA site for her women's hormone practice, with her PCOS program built in.
See her story →A women's health ND whose practice had moved on, with a website that hadn't caught up.




A brand under her own name and a Squarespace site: home, about, working with me, services, contact with an FAQ, and a blog fed by her Substack.
A brand built on her own name and a website that shows women exactly how her care works.
For years Kate was known as Your Pelvic ND. Her work grew toward labs: a deep intake, blood work, then a clear plan for perimenopause, PCOS, thyroid and fatigue.
Her site had last been rebuilt six years earlier, with a young family and a busy clinic in between. It still listed services she had retired, and editing it herself took hours she didn't have.
"My practice does not resemble what is front facing."

Your Pelvic ND became Dr. Kate Hadfield, with a bold, geometric look in warm tones that matches how grounded her care is.
The site walks through how care works: a deep intake, targeted labs, a custom plan, then follow-ups. Women who have tried other NDs can see what's different before they book.
A clean rebuild on Squarespace 7.1. Her Substack feeds the blog, her podcast features link out, an FAQ helps AI search find her, and Book Now is one tap from every page.

"It's really pretty. I really like it. It's a lot cleaner. It's more modern."
Dr. Kate Hadfield, ND · on seeing her new site