"I don't even have an email right now. I'm 10 years behind." Dr. Brittany Burrows said this on our first call, and I could hear the weight of it, that familiar cocktail of overwhelm, embarrassment, and exhaustion that comes from knowing you should have done this already. If you've ever felt that pit in your stomach when someone asks "What's your website?" and you have to mumble something about "working on it"... This one's for you. The Luxury of Not Needing To (Until You Do)

You’ve probably heard the buzz: “Lead magnets are dead.” “No one wants another freebie.” “People don’t hand out their emails like they...

Let’s talk about the moment every health pro has faced: you post something heartfelt, helpful, maybe even a little vulnerable and nothing...

So... What Even Is a Personal Brand? Everywhere you turn someone’s talking about personal branding . “You need to build your personal...

There’s a hot take floating around the digital marketing world right now: "Websites are out. Just use social." And hey, I get the...

Dr. Kathleen Mahannah, ND, MSCP, came to me with a thriving practice, a clear clinical focus, and one powerful mission: to be known as the...

Let’s talk about that one health pro you follow who always seems to have it together . You know the one—every Monday it’s myth-busting,...

There’s a reason people say "Your vibe attracts your tribe." But in the digital world? Your content attracts your community...or...

When Amy and I first connected, she had 17 years of clinical wisdom, a thriving high-ticket virtual practice, and a reputation for...

There was a time when the patient journey was pretty straightforward. Someone heard your name from a friend, picked up the phone, and...

What do you do when you're already known for your thought leadership, have a wildly loyal following, and literally wrote the book on...

Let’s be real—Dr. Janice Wu didn’t need another cutesy leaf logo or a cookie-cutter “wellness green” color palette. She needed a brand...