You’ve probably heard the buzz: “Lead magnets are dead.” “No one wants another freebie.” “People don’t hand out their emails like they...

Let’s talk about the moment every health pro has faced: you post something heartfelt, helpful, maybe even a little vulnerable and nothing...

So... What Even Is a Personal Brand? Everywhere you turn someone’s talking about personal branding . “You need to build your personal...

There’s a hot take floating around the digital marketing world right now: "Websites are out. Just use social." And hey, I get the...

Dr. Kathleen Mahannah, ND, MSCP, came to me with a thriving practice, a clear clinical focus, and one powerful mission: to be known as the...

Let’s talk about that one health pro you follow who always seems to have it together . You know the one—every Monday it’s myth-busting,...

There’s a reason people say "Your vibe attracts your tribe." But in the digital world? Your content attracts your community...or...

When Amy and I first connected, she had 17 years of clinical wisdom, a thriving high-ticket virtual practice, and a reputation for...

There was a time when the patient journey was pretty straightforward. Someone heard your name from a friend, picked up the phone, and...

What do you do when you're already known for your thought leadership, have a wildly loyal following, and literally wrote the book on...

Let’s be real—Dr. Janice Wu didn’t need another cutesy leaf logo or a cookie-cutter “wellness green” color palette. She needed a brand...