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the blog


Don’t Let AI Make You Generic: Train It to Reflect Your Clinical Authority
Learn how to train AI tools like ChatGPT to sound like the expert you already are. Discover the You-First Framework that helps clinicians use AI ethically, authentically, and effectively in their content.

Lauren
3 min read


What Is a Hook? The #1 Content Skill Every Health Pro Needs to Master in 2025
Hooked at Hello: Why Your First Line Matters More Than Your Hashtag Strategy Let’s just say it, the new commodity isn’t information....

Lauren
3 min read


ChatGPT Is the New Google?! 5 Ways to Make Sure AI Can Find You in This New Era of Search
There was a time when we all “Googled it.” Now? People are opening ChatGPT, Gemini, or Perplexity to get straight-to-the-point answers...

Lauren
3 min read


Why “It Depends” Might Be the Most Honest Answer in Business (and Health)
You know what answer gives me life? “It depends.” Not because it’s vague. But because it’s true. We live in a world that loves a hot...

Lauren
2 min read


Behind the Brand: Elevating Dr. Kathleen Mahannah’s Authority in Women’s Health
Dr. Kathleen Mahannah, ND, MSCP, came to me with a thriving practice, a clear clinical focus, and one powerful mission: to be known as the...

Lauren
2 min read


5 Ways I Actually Use AI in My Business Every Day (That Have Nothing to Do with Just Writing Captions)
I’ll be honest, at this point, I use AI more than I use Google. ChatGPT doesn’t just help me write, it helps me think . It’s like having...

Lauren
4 min read


Stand Out Online with a Signature Series: The Easiest Way to Build Authority Without Starting From Scratch Every Week
Let’s talk about that one health pro you follow who always seems to have it together . You know the one—every Monday it’s myth-busting,...

Lauren
2 min read


Micro-Moments Matter: How to Market Smarter by Showing Up in the Right Moments (Not More Often)
There’s a myth floating around that to market your practice well, you need to post constantly . Daily Reels. Three newsletters a week. A...

Lauren
3 min read


Your Content Is Your Reputation: Why It Matters More Than Ever
There’s a reason people say "Your vibe attracts your tribe." But in the digital world? Your content attracts your community...or...

Lauren
3 min read


Don’t Ghost Your Audience All Summer (And Then Expect to Sell in the Fall)
Let’s set the scene. It’s September. You’re back from summer vacation, pumpkin spice in hand, and ready to finally launch that offer...

Lauren
2 min read


Behind the Brand: Building Dr. Amy Hawkins' Digital Home
When Amy and I first connected, she had 17 years of clinical wisdom, a thriving high-ticket virtual practice, and a reputation for...

Lauren
2 min read


Behind the Rebrand: How Dr. Eric Balcavage Turned Authority into Impact (with a Whole New Online Ecosystem)
What do you do when you're already known for your thought leadership, have a wildly loyal following, and literally wrote the book on...

Lauren
2 min read


The Future of Content Creation: How Health Practitioners Can Leverage AI (Before They Get Left Behind)
AI isn’t coming—it’s already here. And the health practitioners who lean into it now ? They’re the ones who will stay visible, stay...

Lauren
2 min read
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