We need to have a heart-to-heart about social media, specifically, how health and wellness professionals are using it and what...

I’ll be honest, at this point, I use AI more than I use Google. ChatGPT doesn’t just help me write, it helps me think . It’s like having...

Let’s talk about that one health pro you follow who always seems to have it together . You know the one—every Monday it’s myth-busting,...

There’s a myth floating around that to market your practice well, you need to post constantly . Daily Reels. Three newsletters a week. A...

There’s a reason people say "Your vibe attracts your tribe." But in the digital world? Your content attracts your community...or...

Let’s set the scene. It’s September. You’re back from summer vacation, pumpkin spice in hand, and ready to finally launch that offer...

When Amy and I first connected, she had 17 years of clinical wisdom, a thriving high-ticket virtual practice, and a reputation for...

There was a time when the patient journey was pretty straightforward. Someone heard your name from a friend, picked up the phone, and...

What do you do when you're already known for your thought leadership, have a wildly loyal following, and literally wrote the book on...

AI isn’t coming—it’s already here. And the health practitioners who lean into it now ? They’re the ones who will stay visible, stay...

The Sticky Note Situation They’ll say,  “I have so many ideas… I just don’t know how to make them look like anything.” I hear it all....

If you’ve posted six times in two months, you don’t have an engagement problem—you have a consistency problem. Let’s just call it out:...

Learn how patient-inspired storytelling can build trust faster than tips alone. Use real-life moments to create relatable, authority-building content that connects and converts.

“How do you create so much content? Not just for yourself—but for all the clients you work with?” I get asked that a lot. And the answer...

You sit down, determined to finally tackle your online presence. You open Instagram, ready to dive in… but then the spiral begins. Wait,...

Picture this: You’ve spent years—maybe even decades—building your expertise, refining your approach, and supporting patients through some...

Think about your favorite cozy meal—whether it’s a warm bowl of soup, a cup of tea, or a slice of homemade bread. It’s familiar,...

AI can transform how health professionals create content—but only if used the right way. Learn a simple 3-step framework to train AI on your

Picture this: You’re scrolling through social media, and it’s not the perfect stock photo posts that grab your attention—it’s the ones...

I’ll admit it—I wasn’t an early adopter of reels. In fact, when I first heard about them, my reaction was probably the same as yours:...