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the blog
The Newsletter Dilemma: Why You Need One (Even If You Hate Writing Them)
Let’s Reframe the Newsletter You’re probably thinking: "Newsletters? Who even opens those anymore?" And I get it. Writing emails can feel like a chore. You open your platform, stare at the blank screen, and immediately wonder if sending another email is just shouting into the void. But here’s what I think: The right newsletter isn’t just opened, it’s anticipated. And if you're a clinician trying to build connection, nurture leads, and stay top-of-mind in a way that doesn’t
Lauren
2 min read
Don’t Let AI Make You Generic: Train It to Reflect Your Clinical Authority
Learn how to train AI tools like ChatGPT to sound like the expert you already are. Discover the You-First Framework that helps clinicians use AI ethically, authentically, and effectively in their content.
Lauren
3 min read
Are Lead Magnets Dead? Why Clinicians Still Need Them (But Smarter)
You’ve probably heard the buzz: “Lead magnets are dead.” “No one wants another freebie.” “People don’t hand out their emails like they...
Lauren
4 min read
What Is a Hook? The #1 Content Skill Every Health Pro Needs to Master in 2025
Hooked at Hello: Why Your First Line Matters More Than Your Hashtag Strategy Let’s just say it, the new commodity isn’t information....
Lauren
3 min read
ChatGPT Is the New Google?! 5 Ways to Make Sure AI Can Find You in This New Era of Search
There was a time when we all “Googled it.” Now? People are opening ChatGPT, Gemini, or Perplexity to get straight-to-the-point answers...
Lauren
3 min read
5 Ways I Actually Use AI in My Business Every Day (That Have Nothing to Do with Just Writing Captions)
I’ll be honest, at this point, I use AI more than I use Google. ChatGPT doesn’t just help me write, it helps me think . It’s like having...
Lauren
4 min read
Micro-Moments Matter: How to Market Smarter by Showing Up in the Right Moments (Not More Often)
There’s a myth floating around that to market your practice well, you need to post constantly . Daily Reels. Three newsletters a week. A...
Lauren
3 min read
Your Content Is Your Reputation: Why It Matters More Than Ever
There’s a reason people say "Your vibe attracts your tribe." But in the digital world? Your content attracts your community...or...
Lauren
3 min read
The Future of Content Creation: How Health Practitioners Can Leverage AI (Before They Get Left Behind)
AI isn’t coming—it’s already here. And the health practitioners who lean into it now ? They’re the ones who will stay visible, stay...
Lauren
2 min read
The "You First" AI Framework: How to Use AI Without Losing Your Voice (because AI should enhance your expertise, not replace it)
AI is a Tool, Not a Thought Leader Let’s get one thing straight— AI isn’t here to replace your expertise. It’s here to help you...
Lauren
3 min read
AI Can’t Replace Your Expertise—But It Can Make Sharing It 10x Easier
AI isn’t here to replace you. It’s here to take content off your plate so you can focus on what really matters—your patients and your...
Lauren
3 min read
Why You Need to Give a Sh*t About AI (And How to Make It Actually Work for You)
AI can transform how health professionals create content—but only if used the right way. Learn a simple 3-step framework to train AI on your
Lauren
4 min read
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