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the blog


The Newsletter Dilemma: Why You Need One (Even If You Hate Writing Them)
Let’s Reframe the Newsletter You’re probably thinking: "Newsletters? Who even opens those anymore?" And I get it. Writing emails can feel like a chore. You open your platform, stare at the blank screen, and immediately wonder if sending another email is just shouting into the void. But here’s what I think: The right newsletter isn’t just opened, it’s anticipated. And if you're a clinician trying to build connection, nurture leads, and stay top-of-mind in a way that doesn’t

Lauren
2 min read


The Invisible Part of the Patient Journey You’re Probably Ignoring
Let’s talk about the moment every health pro has faced: you post something heartfelt, helpful, maybe even a little vulnerable and nothing...

Lauren
3 min read


Why “It Depends” Might Be the Most Honest Answer in Business (and Health)
You know what answer gives me life? “It depends.” Not because it’s vague. But because it’s true. We live in a world that loves a hot...

Lauren
2 min read


Micro-Moments Matter: How to Market Smarter by Showing Up in the Right Moments (Not More Often)
There’s a myth floating around that to market your practice well, you need to post constantly . Daily Reels. Three newsletters a week. A...

Lauren
3 min read


Your Content Is Your Reputation: Why It Matters More Than Ever
There’s a reason people say "Your vibe attracts your tribe." But in the digital world? Your content attracts your community...or...

Lauren
3 min read


Don’t Ghost Your Audience All Summer (And Then Expect to Sell in the Fall)
Let’s set the scene. It’s September. You’re back from summer vacation, pumpkin spice in hand, and ready to finally launch that offer...

Lauren
2 min read


Behind the Brand: Building Dr. Amy Hawkins' Digital Home
When Amy and I first connected, she had 17 years of clinical wisdom, a thriving high-ticket virtual practice, and a reputation for...

Lauren
2 min read


They’re Already Watching You: How the New Patient Journey Starts Long Before They Ever Reach Out
There was a time when the patient journey was pretty straightforward. Someone heard your name from a friend, picked up the phone, and...

Lauren
3 min read


The Future of Content Creation: How Health Practitioners Can Leverage AI (Before They Get Left Behind)
AI isn’t coming—it’s already here. And the health practitioners who lean into it now ? They’re the ones who will stay visible, stay...

Lauren
2 min read
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