ChatGPT Is the New Google?! 5 Ways to Make Sure AI Can Find You in This New Era of Search

Lauren
Aug 19
3 min read

There was a time when we all “Googled it.” Now?

People are opening ChatGPT, Gemini, or Perplexity to get straight-to-the-point answers that feel more human and less cluttered with ads and SEO fluff.

And here's the kicker: AI isn’t pulling info from your most recent Instagram post or that pretty-but-empty website. It’s pulling from content it can crawl — blogs, articles, and structured information across the web.

So if you're a clinician who wants to show up when someone types in:

“Best naturopath near me for hormone support” or

“Is it safe to take magnesium while breastfeeding?” —you need to optimize your content for how AI learns, not just for how Google indexes.

Let’s break down how to show up in this new AI-powered search era — no tech degree required.

🔎 1. Long-Form Content Is Back, Baby

AI tools love crawling blogs, articles, and FAQs.

If your only content lives on social media, you’re invisible in this new world.

What to do:

Start writing consistent blog posts or helpful guides. Think of them as your “trainers” for AI — they teach it what you do, who you help, and how you explain things.

Hot Tip: Repurpose your patient FAQs into blog content — 500 words is enough!

2. Use Natural Language (aka Write Like You Talk)

Old-school SEO advice used to say: “Jam as many keywords into your content as possible.” That’s called keyword stuffingand it sounds as awkward as it is.

Think:

“As a Toronto naturopath who helps with hormone health, my naturopathic hormone health services in Toronto help people with hormone health.”

Yikes. Nobody talks like that, and now, AI knows it too.

In 2025, AI-powered search tools prioritize content that sounds human. Meaning: how people actually ask questions in real life.

What to do:

Use real phrases you hear from patients.

Write headings like:

“Should I take magnesium for sleep when I'm pregnant?”
“Are there natural remedies for my perimenopause mood swings?”
“How can I support fertility naturally?”

These questions become breadcrumb trails for AI tools like ChatGPT to follow, helping it learn who you help, how you help, and why you’re a trustworthy expert.

Bonus tip: When in doubt, talk it out. Use voice-to-text to get your thoughts out naturally, then refine the copy later. If your content sounds like you’re actually talking to a patient, you’re doing it right.

🧠 3. Answer Questions Like a Thoughtful Expert, Not a Robot

AI tools like ChatGPT are trained on content that gives helpful, well-structured, and clear information. If your website is vague or fluffy? It’s getting skipped.

What to do:

Include sections like:

Common myths you hear
A breakdown of your approach
“If this sounds like you…” checklists

These structures help AI summarize and deliver your perspective better.

🔗 4. Link Between Your Content Like You Mean It

AI doesn’t just read one page, it maps your content.

So link your blog posts to other posts. Add a “related articles” section. Keep the experience interconnected.

Why it matters:

It teaches AI that you’re a hub of expertise, not just a one-off voice.

🤖 5. Train Your Own AI Sidekick

Let’s be real ...patients are using AI to find care, but you can use it too.

Tools like BrandBrain AI let you create a custom-trained assistant that writes with your voice and turns your ideas into content that’s AI-search friendly.

What to do:

If writing isn't your jam, this is your shortcut. Start by documenting your top FAQs, your brand tone, and how you work with patients , then let your AI assistant turn that into blogs, captions, and more.