top of page

the blog


Don’t Let AI Make You Generic: Train It to Reflect Your Clinical Authority
Learn how to train AI tools like ChatGPT to sound like the expert you already are. Discover the You-First Framework that helps clinicians use AI ethically, authentically, and effectively in their content.

Lauren
3 min read


Are Lead Magnets Dead? Why Clinicians Still Need Them (But Smarter)
You’ve probably heard the buzz: “Lead magnets are dead.” “No one wants another freebie.” “People don’t hand out their emails like they...

Lauren
4 min read


What Is a Hook? The #1 Content Skill Every Health Pro Needs to Master in 2025
Hooked at Hello: Why Your First Line Matters More Than Your Hashtag Strategy Let’s just say it, the new commodity isn’t information....

Lauren
3 min read


ChatGPT Is the New Google?! 5 Ways to Make Sure AI Can Find You in This New Era of Search
There was a time when we all “Googled it.” Now? People are opening ChatGPT, Gemini, or Perplexity to get straight-to-the-point answers...

Lauren
3 min read


Why “It Depends” Might Be the Most Honest Answer in Business (and Health)
You know what answer gives me life? “It depends.” Not because it’s vague. But because it’s true. We live in a world that loves a hot...

Lauren
2 min read


Your Content Is Your Reputation: Why It Matters More Than Ever
There’s a reason people say "Your vibe attracts your tribe." But in the digital world? Your content attracts your community...or...

Lauren
3 min read


Don’t Ghost Your Audience All Summer (And Then Expect to Sell in the Fall)
Let’s set the scene. It’s September. You’re back from summer vacation, pumpkin spice in hand, and ready to finally launch that offer...

Lauren
2 min read


They’re Already Watching You: How the New Patient Journey Starts Long Before They Ever Reach Out
There was a time when the patient journey was pretty straightforward. Someone heard your name from a friend, picked up the phone, and...

Lauren
3 min read


The Future of Content Creation: How Health Practitioners Can Leverage AI (Before They Get Left Behind)
AI isn’t coming—it’s already here. And the health practitioners who lean into it now ? They’re the ones who will stay visible, stay...

Lauren
2 min read


Behind the Brand: How We Built a Vibe-Forward Visual Identity for Dr. Janice Wu (Without the Uterus Logos)
Let’s be real—Dr. Janice Wu didn’t need another cutesy leaf logo or a cookie-cutter “wellness green” color palette. She needed a brand...

Lauren
2 min read
bottom of page
