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the blog


The Newsletter Dilemma: Why You Need One (Even If You Hate Writing Them)
Let’s Reframe the Newsletter You’re probably thinking: "Newsletters? Who even opens those anymore?" And I get it. Writing emails can feel like a chore. You open your platform, stare at the blank screen, and immediately wonder if sending another email is just shouting into the void. But here’s what I think: The right newsletter isn’t just opened, it’s anticipated. And if you're a clinician trying to build connection, nurture leads, and stay top-of-mind in a way that doesn’t

Lauren
2 min read


The Invisible Part of the Patient Journey You’re Probably Ignoring
Let’s talk about the moment every health pro has faced: you post something heartfelt, helpful, maybe even a little vulnerable and nothing...

Lauren
3 min read


Why You Still Need a Website in 2025 (Especially If You're a Health Pro)
There’s a hot take floating around the digital marketing world right now: "Websites are out. Just use social." And hey, I get the...

Lauren
3 min read


Rethinking Social Media for Health Professionals: It’s Not About Going Viral. It’s About Being Visible
We need to have a heart-to-heart about social media, specifically, how health and wellness professionals are using it and what...

Lauren
3 min read
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