Part 2 of 3: building AI that actually works for the business side of your practice.
It's a Tuesday. You've got about forty minutes before your 2 o'clock, a bowl of something you're eating at your desk, and you type "let's plan this month."
At the end of part one I said I'd walk you through what happens next. So that's what this is. But I want to start with a word I use constantly, and I think we all use a little loosely.
What does consistency actually mean for an ND?
I talk about consistency a lot. Most of my friends would tell you, kindly, that I talk about it too much. And when I say it, I think people hear "post more often."
That's part of it. But when I sit down to write a month of content for one of the NDs I work with, the posting is the smallest step. By the time anything goes up, a whole stack of decisions has already been made. Which topics this month, and which ones are on the back burner because we covered them in the spring. Whether an idea wants to be a carousel or a short video of her talking. How the caption opens. What she'd never say, and the compliance lines she won't cross. How she explains what's going on to someone who's been told she's too young for it. Which of her stories goes where.
For me, consistency is making those decisions the same way every month, so a year of her content sounds like one person.
And honestly, that tends to be the part that wears us out. I've watched so many practitioners do this beautifully for three or four weeks and then quietly stop. I did it myself when I was in practice. It's rarely the writing that gets you. It's re-making every one of those decisions from scratch after a long day of visits.
What does the system read before it writes anything?
So the system I've built makes those decisions from you, before it writes a word.
Before you ever say "let's plan this month," your system builds three things with you, from your own material: your thought leadership, your patient handouts, your talks, your blogs, a long voice note, and your podcast if you have one.
Your Brand Brain is your voice, your beliefs and your no's. The words you use, and the ones you'd never touch.
Your Clinical Pillars are the big themes you're known for and how they rotate, so blood sugar doesn't come up five months running.
Your Ideation Bank is the map of what you actually talk about. The positions you'd defend in a room full of colleagues, the analogies you reach for, the order you explain things in.
That last one matters more than it sounds. When NDs come to me, it's almost never that they don't have ideas. They have too many, scattered across a notes app, a voice memo and a spreadsheet, and they've been in it so long that their best material reads as obvious to them. The Ideation Bank is where those ideas get gathered up into something the system can actually plan from.
Does it just start writing?
No. Before it plans anything, it sits down with you the way a strategist would and asks what's on your mind this month. Maybe you already know. You've got a blog brewing, or there's a post you keep meaning to make, and that's your month.
If you're not sure, it'll ask a few easy ones, one at a time. What's the question that keeps landing in your office every week? What are a few recent wins with patients? What's grinding your gears in the health and wellness space right now?
Then it asks the one I love most: when a patient's face lights up with "oh, now I get it," what had you just said?
That answer is gold, and it doesn't get spent on one post. It gets saved into your Ideation Bank, so next month the system knows a little more about how you explain things. So it's always working from you, and your library gets a little deeper every month.
What do you get back?
Your month, on one page.
There's a hero piece, usually a blog, and the newsletter and posts that grow out of it. Every post comes with its thinking: the hook, the angle, and the shift you want your reader to make. So you're reviewing a plan you can follow, and you can see why each piece is in it.
You read that page and approve it, change it, or ask it to swap something out. Nothing gets drafted until you've said yes. Then it writes, in your voice.
And if you use Rella, or another scheduling app that can plug into your AI, it can load the whole month straight into your calendar with the dates and times already set. (The plugging-in part is just a connection that lets the two apps talk to each other, so you're not copying and pasting thirty posts.) You give it a last look, and once you've approved it, everything posts on its own. You don't have to touch it again.
It isn't instant, and I'd be a little suspicious of anything that told you it was. It takes a few minutes to think, the same way I would. It's just that a few minutes is a lot easier to find than a few evenings.
Will it sound like me?
This is the question I get most, and underneath it there's usually a bigger one. A lot of us are worried that using AI means handing over our thinking.
I get it. I'd be worried too.
Clinical judgement is the reason patients come to us, and it's the reason your content is worth reading.
Most of us talk about the same topics. What makes yours yours is how you explain them, the analogy you reach for, what you'd check first, and what you'd say to the patient who's already tried everything she saw on TikTok.
So the system runs on that. It pulls ideas from your library first. It checks every draft against your no's. And when you correct something, the reason gets written into your file, and the next draft reads it. The first few months are the most editing you'll ever do. After that, you're mostly reading drafts and thinking "yep, that's mine."
There's one more thing it does quietly. Left to itself, AI drifts toward relatable. The "same, girl" post, the meme, the "you're doing amazing" caption. A little of that is lovely. But a business coach I work with said something to me this fall that stuck: content that's all best-friend energy builds an audience looking for validation, and the people you want are looking for a solution. Your system leans toward your positions, because that's what it was built from.
So what's left for you?
The deciding. You choose what goes in the month, you read the drafts, and you're the one who hits publish. The difference is that the deciding happens on one page over a Tuesday lunch, and everything after it is already moving.
And if you're not using AI at all yet, that's still okay. You don't need to understand what's under the hood. If you can watch a short video and follow along, you can say "let's plan this month."
In part three, I'll tell you what I've packaged up for NDs (fair warning: I got a little carried away, and it doesn't stop at the writing) and how to get your hands on it. If you want to hear the minute it's ready, join the waitlist.
See you in two weeks.
