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How to Stay Consistent with Your Content Without Burning Out

  • Writer: Lauren
    Lauren
  • Oct 15, 2024
  • 5 min read

Updated: Mar 11

Staying consistent wiht content creation without the burnout

The Problem: Content Creation Overload


As health professionals, we wear many hats. Between seeing patients, managing our practice, and staying on top of the latest research, finding time to create social media content can feel overwhelming. The desire to create something perfect often leads to endless tweaks, second-guessing, and, ultimately, burnout. But the reality is that consistently showing up for your audience is far more important than posting flawless content once in a blue moon.


The good news? With a few strategic tweaks, you can keep your content flowing smoothly and sustainably, so you can engage your audience and still have energy left for what matters most: your patients and your well-being. Here are five ways to stay consistent with your content—without burning out.


content creation tools

How I Create So Much Content: My Secret to Consistent, On-Brand Posts


Let’s be honest – if you’d told me a couple of years ago that I’d be creating content like a machine, I would’ve laughed. Back then, crafting a single Instagram post could take me half a day! I agonized over every detail, from fonts and colors to the perfect caption. But over time, I learned that content creation doesn’t have to be a time-consuming struggle. Now, I’ve built a system that lets me create high-quality, on-brand content consistently, and today, I’m excited to share my secrets with you.


The Solution: Systems, Tools, and Mindset Shifts to Streamline Content Creation

Over the past two years, I’ve developed a content creation system that’s not only efficient but also sustainable. It’s built on five essential strategies: establishing content pillars, leveraging Custom GPTs, building a personal brand toolkit, repurposing content, and letting go of perfectionism. Here’s how these strategies work together to keep me on track:


1. Content Pillars: Create a Repeatable Framework

Creating content becomes much easier when you have a framework to work from. For me, that framework is based on 4 content pillars – core themes that align with my brand values and message. For example, my content pillars include Authority, Helpful, Humour, and In The Know. These pillars guide my content ideas and help ensure that every post supports my overall brand identity.


Example: Let’s say one of your pillars is “Helpful” content. Under this theme, you could create quick tips, how-to guides, or educational posts that answer common questions from your patients. Like What is HRT? as a text over B-Roll or 5 Hormone Supports That Aren't HRT as a carousel post.


When you’re feeling stuck, turn to your content pillars to quickly generate ideas that resonate with your audience. Want to learn more, you can read about the Healthy AF* content pillars here.


2. Custom GPTs: Speed Up Your Writing Process

One of my favorite tools for content creation is Custom GPTs. I’ve developed models that understand my brand voice, tone, and style, making the writing process faster and more consistent. I can prompt my Custom GPT to help me brainstorm ideas, draft captions, or even refine a blog outline – all while staying true to my unique voice.



3. Personal Branding Toolkit: Use Templates and Visuals

When it comes to creating content that’s visually cohesive, having a branding toolkit is a game-changer. I’ve established a set of go-to fonts, colors, and image styles that represent my brand. This means I’m not starting from scratch every time I create a graphic or post – I have templates and a library of images ready to go.


Example: Set aside time to create a few templates in Canva for different types of posts, such as quotes, tips, or carousels. This way, you can easily swap in new content without spending hours on design. Consider adding our custom branded niched content packs


4. Repurpose & Re-Use Content: Make the Most of What You Have

Repurposing is one of the easiest ways to stay consistent without constantly reinventing the wheel. I’m a big fan of reimagining old content in new ways. A blog post can become several social media posts, a video can be chopped into shorter clips, and a popular post from last month can be refreshed with a new angle.


Example: Say you wrote a blog post about the benefits of magnesium for PMS. Repurpose this content by turning key points into a carousel, a talking head video to establish your area of focus, or even a quick B-Roll reel. Repurposing not only saves time but also reinforces key messages for your audience.


5. Ditch Perfectionism: Focus on Authenticity Over Flawlessness

Perfectionism is a huge barrier to consistent content creation especially for health professionals. We've been conditioned to think there's a 'RIGHT WAY' to do things. I used to spend way too much time fussing over typos and grammar, but I’ve come to realize that authenticity matters more. Missed a typo? No big deal. Your audience is there for the message, not a grammar lesson.


Example: Challenge yourself to post content within a set time frame, even if it’s not “perfect.” Embrace the idea that done is better than perfect, and remember that your followers connect with you because of your authenticity, not because every post is flawless.



Actionable Steps to Implement These Strategies

Ready to streamline your content creation? Here’s how you can put these strategies into action:

  1. Define Your Content Pillars: Choose 3-4 core themes that align with your brand values and message. Make a list of post ideas under each pillar to keep handy for inspiration.

  2. Experiment with GPT Tools: Explore using Custom GPTs to help you generate ideas, draft posts, and edit content faster. This will save time and add consistency to your brand voice.

  3. Create a Branding Toolkit: Dedicate a few hours to designing templates for social media posts and organizing a folder of brand assets, like colors, fonts, and photos. This way, you’ll have a quick-start kit for visual content.

  4. Plan Content Repurposing: Each time you create a piece of content, list two or three ways you can repurpose it. For example, turn a long blog post into multiple short-form pieces to keep your content fresh without the extra work.

  5. Set a 30-Minute Content Creation Timer: Challenge yourself to complete a piece of content within 30 minutes. This helps combat perfectionism and encourages you to focus on the message over the minutiae.


Consistency Without the Burnout

By developing a repeatable system, you can stay consistent on social media without feeling overwhelmed. These strategies help you work smarter, not harder, freeing up your time for the parts of your business that truly matter. With a little planning and a shift in mindset, you’ll be able to create content that feels authentic, on-brand, and sustainable.



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