From Avoiding Social Media to Loving Reels: My Journey to Visual Storytelling

I’ll admit it—I wasn’t an early adopter of reels. In fact, when I first heard about them, my reaction was probably the same as yours: Ugh, another thing to add to my already overflowing to-do list. Running a practice was already enough. Social media? Marketing? Putting myself out there for the world to see? It all felt overwhelming and, frankly, terrifying.

But something changed for me, and it started with an “oh my gosh” moment.

Realizing the Power of Your Unique Voice

As a naturopathic doctor, I realized something about our work that probably resonates with you, too: we all give similar advice. Drink more water. Eat whole foods. Prioritize sleep. Manage stress. Get moving. Use herbs and nutrients therapeutically. Sound familiar? It’s the foundation of what we do, but here’s the thing—it’s not what you say that sets you apart. It’s how you say it.

That was my lightbulb moment.

Social media isn’t about reinventing the wheel. It’s about showing up as you—using your voice, your personality, and your unique perspective to explain concepts in a way that resonates with your audience. Where one practitioner says, “Drink water to support energy,” another might say, “Here’s how drinking water can help manage your PCOS symptoms.” Both are valid, but what makes someone choose you over someone else? Your voice. Your message. The way you make them feel seen and understood.

And here’s the kicker: video does this faster than anything else.

Why I Fell in Love with Reels (and Why You Will Too)

Before I discovered reels, I was the unofficial family trip videographer. I’d shoot tons of video during vacations, edit them to my favourite song of the moment, and share the final cut with friends and family. Everyone loved those 3-minute travel videos and would ask to see them when we got home. (Spoiler: no one has ever asked to see my photo books.)

Why? Because video hits differently. It’s immersive. It’s emotional. It pulls you in and keeps you watching.

When I realized that creating reels was just a bite-sized version of what I was already doing, I was hooked. Pairing short video clips with trending audio? Yes, please. And the best part? They don’t have to be long—6 seconds is all it takes to make an impact. Short, snappy, and perfect for establishing thought leadership in your niche.

Reels Are Marketing Magic for NDs

For naturopathic doctors, social media is more than a way to share tips—it’s a tool to shorten the “buyer’s experience.” People need to know, like, and trust you before they’ll book an appointment. Reels, talking head videos, and personal B-roll footage create that trust faster than static posts or text-heavy blogs ever could.

Think about it: reels let people hear your voice, see your personality, and connect with your message—all in a matter of seconds. Whether you’re sharing a quick tip, busting a common health myth, or giving a behind-the-scenes glimpse of your practice, video brings your content to life in a way that feels personal and engaging.

Social Media as Visual Storytelling

Here’s the thing: marketing is built on storytelling. And the most powerful stories aren’t just told—they’re shown. Reels, B-roll, and talking head videos turn your message into a visual experience that resonates with your audience on a deeper level.

When you use your voice, your perspective, and your unique way of explaining health concepts, you’re not just educating—you’re building a connection. And that’s what sets you apart in a very crowded digital world.

Final Thoughts: Why Social Media Matters

If you’re still on the fence about social media, I get it. I’ve been there. But here’s what I’ve learned: it doesn’t have to be overwhelming, and it doesn’t have to feel like a chore. When you focus on showing up authentically—using your voice, your humour, and your unique approach—social media becomes less about “marketing” and more about connecting.

Reels are just one piece of the puzzle, but for me, they’re the most exciting one. They’ve turned what once felt like a burden into a creative outlet, a way to share my story and my expertise with the world. And they can do the same for you.

So, what’s holding you back? Hit record, add some B-roll, and let your audience see the magic you bring to the table. Because trust me—your story is worth sharing.

In honour of helping you unlock your highest social media potential (and making sure content gets out the door), our Black Friday Exclusives are here to give you the tools to shine and strategies to simplify the process.