Everyone wants to know what platforms they should be on in 2026. What tools to use. What content formats are “working.” But after auditing dozens of clinician Instagram profiles, websites, and content ecosystems this year, I can tell you this with full confidence: The biggest issue isn’t platforms or algorithms.It ’s messaging. Too much of it. Too complicated. Too unclear about what to do next. And when people are confused, they don’t convert. They scroll. They stall. Or they