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Dr. Janice Wu, ND | Bespoke Health
Project type
Pretty Brand Era + Social Media Management
Read Dr. Janice's Pretty Brand Era Journey
Eight years into practice, Dr. Janice Wu was ready to step into her own micro-practice inside a yoga studio, but her 2017 rainbow logo wasn't telling the story anymore. We delivered a complete Pretty Brand Era refresh with a visual identity that balances minimalist foundations with playful pops (pale lilac, ice blue, saturated raspberry, cornflower) and took over her Instagram with strategic, scroll-stopping content. The result: 17.9% engagement rate, 26,680 views, and a brand that feels like calm confidence meets modern cool mom, with the clinical authority to back it up.
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