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the blog


The Chicken Noodle Soup Strategy: Creating Content That Feels Like Home (and Keeps Your Audience Coming Back)
Think about your favorite cozy meal—whether it’s a warm bowl of soup, a cup of tea, or a slice of homemade bread. It’s familiar,...

Lauren
3 min read


Why You Need to Give a Sh*t About AI (And How to Make It Actually Work for You)
AI can transform how health professionals create content—but only if used the right way. Learn a simple 3-step framework to train AI on your

Lauren
4 min read


2025 Social Media Predictions: 5 Trends Health Professionals Need to Know to Stay Ahead
Picture this: You’re scrolling through social media, and it’s not the perfect stock photo posts that grab your attention—it’s the ones...

Lauren
4 min read


From Avoiding Social Media to Loving Reels: My Journey to Visual Storytelling
I’ll admit it—I wasn’t an early adopter of reels. In fact, when I first heard about them, my reaction was probably the same as yours:...

Lauren
3 min read


Keep It Real: How Humour Can Make Your Health Content Relatable, Shareable, and Unforgettable
As health professionals, we often feel the need to maintain a serious, polished tone. But here’s a reminder: social media isn’t a lecture...

Lauren
4 min read


Your Content Template Bank: How to Create Rinse-and-Reuse Posts That Save Time and Boost Consistency
Imagine being able to create professional, on-brand content that reflects your expertise—without the stress of starting from scratch each...

Lauren
5 min read
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