Dr. Eric Balcavage

Dr. Eric had written the book on thyroid health, built a wildly loyal following, and became known for thought leadership, but his 2017-era website didn't match his authority. His audience wasn't beginners; they were people in thyroid purgatory who'd tried everything.

So we delivered a complete Pretty Brand Era rebrand with custom logo, brand identity, 8-page custom Patient Base website, and strategic copywriting in his distinct voice. All anchored in his State → Load → Support methodology.

The result: a sharp, classic brand ecosystem that reflects his no-B.S. expertise and turns his online presence into the marketing tool his message deserves.